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Gucci was founded in 1921 in Florence as a luxury leather brand and has now evolved into a storied house offering pieces cut and crafted from the finest fabrics. Current creative director Alessandro Michele is developing a signature runway look that revolves around soft tailoring, offbeat styling and trademark house accessories, such as the classic loafer and GG belt.

Founded in 1895 by Alessandro Berluti, the house has been making shoes for the elegant man since its creation – the Duke of Windsor, Jean Cocteau, Andy Warhol. Naturally, new areas of expression have been explored: leather goods in 2005, and in 2011 a ready-to-wear line was launched. 

Founded in 2015 by creative director Kuchar Swara, along with designers Cédric Bellon and Pierre Foulonneau, Sekford takes its name from Sekforde Street in Clerkenwell, London, once home to one of the world's most prolific watchmaking hubs. Inspired by vintage British pocket watches, Sekford puts great care and time into the research and craft of each watch, from the shape of the domed glass to the historic typeface process and numbers painted by single hairline brushes, designed by a specialist type foundry, for a look that is inherently modern.

The Breitling Premier collection reintroduces a name that has a special significance for the prestige watch brand. In the 1940s, Breitling introduced its first collection of truly elegant watches, which were defined by their fashionable flair. The new Breitling Premier collection combines purpose with style, delivering quality, performance, and timeless design that are worthy of the watch brand’s proud legacy.

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