Founded in 2015 by creative director Kuchar Swara, along with designers Cédric Bellon and Pierre Foulonneau, Sekford takes its name from Sekforde Street in Clerkenwell, London, once home to one of the world's most prolific watchmaking hubs. Inspired by vintage British pocket watches, Sekford puts great care and time into the research and craft of each watch, from the shape of the domed glass to the historic typeface process and numbers painted by single hairline brushes, designed by a specialist type foundry, for a look that is inherently modern.